The idea behind Bottle on Beach advertising is that instead of spamming inboxes with unsolicited emails, which is offensive and illegal, marketers have their commercial messages hosted on our website and wait for their recipients to come and beach them out. Human beings have been using bottles to deliver messages across oceans since glass bottle was invented. For the first time in the Internet history, Bottle on Beach brings this ancient message in a bottle communication mechanism into cyberspace to make unsolicited bulk email advertising possible, and to make telemarketing a low cost and audience friendly direct marketing method. Opt-in and permission based email marketers can benefit from our advertising service too.

One of the most challenging problems facing email marketers today is deliverability. You can have the best ad copy, and the most targeted bulk email list, and you may have done all the right things on the book: opt-in, double opt-in, list cleansing, whitelist/blacklist, permission reaffirmation, best practice, sender certification, reputable ESP(Email Service Provider), DomainKey/domain certification, Sender Policy Framework(SPF), and you make sure you only send text email, no HTML or images, or spam detection phrases, and yet still many of your messages end up in spam/junk folder, and a lot of them never make it to any folder.

Your messages can not please everyone, which is a simple fact of life. Some of the recipients, who may be trigger happy or who may happen to be in their bad mood, will click that "spam" button, and you will have a lot of "false positive" on your next email campaign or even worse you may be banned from sending any email to that ISP again or your other emails containing your website URL all of a sudden stop being delivered. It is very expensive to clean up the mess caused by those totally unwarranted spam complaints. ISPs are not on your side, because you do not pay them and they have their reputation to uphold and customers to please too. They would rather err on the safe side.

To make things worse, every ISP has its own interpretation on what it is considered spam. Most of the definitions are very subjective to say the least. And every ISP deploys their own spam filter software, tools, and subscribes to different blacklist: Spamhaus, SpamCop(SBCL), SpamAssassin, URIBL/URIDNSBL, SURBL, RBL/DNSBL, just to name a few. All these factors contribute to the ever higher false positive rate and cost for legit email marketers.

Then you have to deal with the bounce backs, CAPTCHA checks, and spam control software human Turing challenges which you have to respond timely or you will lose sender point, spam score, or spam karma, basically your online reputation as an Internet marketer. It is taking up more and more of your time and resource.

And if some of them are lucky enough making it to the inbox, they got mixed up with other unsolicited bulk emails, and with inbox filled with so many unsavory messages to the brim, yours will have a tough time standing out and getting opened. If your messages are not opened the first time recipients checking them, they will never be opened. All you can do now is to start the next mailing campaign.

The root problem of ineffectiveness of emailing campaign, as it is becoming more and more so, is the nature of this communication medium. Sending email is free, which means anyone can send millions emails with little or no cost. And real pros have control of botnet, or zombie machines to do the sending for them. It is a war that the good side will never win, not even after Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM Act of 2003) has passed.

What to do now? Welcome to our wonderful Bottle on Beach world, where the air is clean and the water is blue!

You can send us all the messages you want to send, along with a list of recipients of those messages. We will act as a clearing house or a commercial messages distribution hub, and recipients will come and pick up the messages just like they do now when they go to postal office to pick up their mails. You sponsor these messages in bottles, and the recipients or anyone will beach them ashore using bottle labels (emails, phone numbers, and alike) and open those bottles in our Bottle on Beach speak. Every message will be directly linked to any webpage you want your recipients to go to.

If you are using email marketing software like Constant Contact and auto responder like eWeber, Jango Mail, you could export a list of subscribers from your email service provider (ESP) and send it to us. Autoresponder is usually used in conjunction with squeeze page to capture opt-in subscribers.

You can send us not only email messages, but also tele-marketing messages which the recipients find them so annoying at family meal time even though you know you have double checked and are in compliance of National Do Not Call Registry Implementation Act of 2003. You can send us messages you used to send over fax which are not appreciated by a lot of recipients as they use a lot of fax papers and ink. Instead of broadcasting your commercial messages over voicemail, you can use our service to target those voicemail marketing recipients by phone number. If you have your direct postal mailing targets' phone number, you will not need to send out those admails, which can be costly. You save postage and printing material cost, and your messages on our site have longer lifespan.

Next time when you ask for phone number or email, be sure to put a little bob icon on your form or squeeze page so the subscribers know there will be newsletters and other valuable commercial messages waiting for them on the beach. Now even if they miss the direct mailings from you in their inboxes for whatever reason, they still have the chance to read your newsletters and other commercial messages distributed through Bottle on Beach. They will use our service as outlet of valuable messages separated from the crowd. By making your recipients aware of your planning on distributing messages through Bottle on Beach you can increase your campaign specific Beach Rate Average which measures the chance your message will be beached and read by our users.

By using our service, all the legal problems of email marketing, telemarketing, or other forms of direct marketing will go away. Since you are not sending emails to their inbox, you do not need the usual consent or permission as mandated by law, which is crucial when acquiring new customers you have never done business with. Consumers will no longer get annoyed which can be very detrimental to your business's goodwill. Ironically, public relationship is your marketing campaign's primal objective at the first place. You commercial messages will be less intrusive and more polite. That says a lot about the business you are trying to promote. You will not have to go through CAN-SPAM Act with fine tooth comb, and you will not lose sleep over risk of being falsely accused of spamming, or losing your Internet marketing privilege, or your business and livelihood getting blacklisted and essentially shutdown because of a few trigger happy recipients on your list.

Even if you are absolutely and positively sure your messages will get through without a hitch, you can still use our distribution service as enhancement and supplement to your email marketing campaign effort. Your messages will not get mixed up with unsavory spammers' junks, which will tarnish your brand and messages. Your messages could be published on our site for years, and they are public, and anyone can come and read the messages. You will have wider audience. Your messages will never get flagged or deleted. You have better chance of gaining new customers. We refer visitors directly to your website landing page, and you can keep track of ROI and effectiveness of you marketing campaign precisely.

Sponsors will have more control over their messages. Unlinke email or twitter, the messages on our site can be removed at any time by sponsors. They can now sponsor timely discount coupons, and concert/event promotions, and the messages will never be seen after expiration. For the telemarketing industry, they can sponsor the same messages to those phone numbers without paying the cold callers' labor cost. What can not be done due to telemarketing labor cost can now be done inexpensively through Bottle on Beach sponsorship. Sending large scale targeted messages to recipients with only twitter/facebook/instant messaging accounts has not been possible. But with our service, it can be done. Simply use those accounts as bottle labels, and you can target them just like sending direct emails. The possibilities are unlimited.

Act now and get your Bottle on Beach advertising campaign started!

We would like to demonstrate mathematically that our advertising platform is a competitive and cost effective form of direct marketing without the legal risk of being accused of spamming.

User activity on our advertising platform can be measured by Beach Rate Average (BRA). BRA statistically measures how often and how likely your sponsored message will be read by our users. BRA is defined as total number of emails or other bottle labels beached per 10,000 labels in our system during a 24 hour period.

If you happen to sponsor any one of those emails or bottle labels, your advertisement message will be displayed when a user beaches with that email or bottle label. If the user is interested in what you are offering, the user will click on your message subject line and we will refer that user to your website or designated web page. You will be able to track precisely the number of visitors referred by us on your website referral logs and statistics. From there you will be able to calculate your return on investment (ROI) of your sponsorship and you can finely tune your sponsor message subject line and bulk email list to maximize the return of your ad spending.

Your campaign specific BRA may be higher than system BRA. By placing a bob icon on your website where you collect emails or phone numbers or otherwise making your recipients aware of your planning on distributing messages through Bottle on Beach, you can increase your campaign specific BRA and enhance your advertising performance. As we will see in the following formula, this will lower your Effective Delivery Cost as more people will beach and read your messages if they expect you communicating with them through our platform.

Effective Delivery Cost (EDC) measures the cost of one message delivered to a recipient under one email or bottle label. In email marketing world, that is the cost of delivering one email message to a user's inbox. Major email marketing companies charge substantially higher for each email delivered. And you have to have prior permission to send those emails with conventional email marketing companies. Our advertising platform does not require prior permission or opt-in.

EDC can be derived from BRA by this formula. By computing EDC we will be able to show the cost advantage of our advertising platform over conventional direct marketing methods.

EDC = ( CPM6 x 10 ) / ( BRA x 186 )

EDC: Effective Delivery Cost Per Message
CPM6: Cost Per Thousand Recipients Per Six Months (186 Days)
BRA: Beach Rate Average Per 10,000 Labels Per 24 Hours

Here is a recent snapshot of user beach record, BRA, and EDC of our advertising platform:

By submitting your sponsorship application and payment for our consideration, you agree that these terms and conditions will govern your sponsorship with us once your application is approved and activated which contractually establishes your sponsorship with us.

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Generally speaking, we decline messages that recipients perceive negatively. We decline anything that recipients may not want to be associated with in public. We decline embarrassing, distasteful, unsavory, offensive, harassing, or hate messages. We do not accept unsubstantiated money-making opportunity messages. We do not accept work opportunity messages where upfront fee is required. We do not accept most of the MLM messages. We may decline messages with the appearance of false advertisement. It is in our sole discretion to interpret these content guidelines. And they may be subject to change from time to time without our notice to you.

Once your application is approved and activated, you can continue to edit and alter your messages displayed at the website of entered URL as long as they continues to meet our content standard. You are responsible for maintaining the web site is up and running to server visitors sent from us. Frequent unavailability of your message hosting website may subject your sponsorship to early termination.

We do not edit or alter your messages in any way. We publish your messages verbatim. We only provide indexing, search, and listing service for your messages. You own and are fully, solely, and legally responsible for your published advertisement content.


SPONSORSHIP TERMINATION

You may request to terminate the sponsorship voluntarily anytime before it expires.

We may terminate the sponsorship if we find out during the course of your sponsorship that the message displayed does no longer meet our content standard. We may take unilateral action in this case without consulting or notifying you first. It is in our sole discretion to afford you an opportunity to rectify and cure for consideration of reinstatement of sponsorship.

We terminate sponsorship early if website where your message is displayed has too much downtime causing unpleasant experience to visitors we send to you.


"AS-IS" & NO WARRANTY

We do not guarantee uninterrupted web service. We do not guarantee our web service not subject to hacking, denial of service, and other criminal activities attack. We do not guarantee our software operational without defect. We provide our software and advertising service on "AS-IS" basis.

WE MAKE NO WARRANTY, EXPRESS OR IMPLIED. WE SPECIFICALLY DISCLAIM THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

By using our software and service, you agree to indemnify us and hold us harmless from any claims out of your sponsorship. You agree that the most damage, direct or consequential, you may recover from us is the amount you have paid to us.

You agree in the unfortunate event that you initiate a civil suit against us, the forum where the case will be contested shall be located in Dallas County, Texas, United States.


PAYMENT & REFUND POLICY

No application will be considered until full payment is paid upfront. If your application is declined, you will receive full refund from us. However if your application is approved and activated, there will be no refund if the sponsorship is terminated "for cause" or you voluntarily request to terminate the sponsorship. In other cases of sponsorship termination, it is in our sole discretion to issue you refund on prorated basis.